Hana Awaka is a new sake product that is aimed at the American market. This low alcohol percentage sake is bursting with flavor and is perfect for those who want to enjoy a drink without getting too drunk. The brief we were tasked with when creating a commercial for this product was to make it colorful, vibrant, and engaging while highlighting all of its four flavors. The product comes in Mixed Berry, Peach, Yuzu, and Sparkling Flower flavors, and the video had to showcase all of them while still keeping it cohesive.

The creation process started in the studio where the bottles were meticulously shot. The next step was to seamlessly integrate these shots with a bright and vibrant background, adding motion graphic elements to bring the final product to life. The team aimed to keep the final product fun, upbeat, and with a western vibe, while still paying homage to its Japanese roots. The result was a visually stunning and cohesive piece that expertly blended different elements to create a truly unique and engaging experience.