This groundbreaking project involved interviewing key individuals driving the movement and documenting their day-to-day lives and their unwavering commitment to reducing waste.

Nestled in the beautiful mountains of Japan, Kamikatsu has become a global icon for its extraordinary zero waste practices, meaning nothing goes to landfill. INOW recognized the importance of educating about the essence of Kamikatsu’s philosophy and translating it into a compelling homestay opportunity that would inspire change globally.

The documentary offered a glimpse into the daily lives of Kamikatsu’s zero waste advocates.Viewers were taken on a journey through the town, observing the meticulous waste separation processes and witnessing the innovative initiatives adopted by local businesses and households.

One of the remarkable aspects of Kamikatsu’s zero waste movement is the strong sense of community collaboration. The documentary commercial highlighted the collective spirit that binds the town together, showcasing how individuals, businesses, and government entities work hand in hand to tackle waste-related challenges. The community’s shared vision and commitment to sustainability serve as a powerful example for other regions grappling with waste management issues.