Charlie Banana
Charlie Banana
Photography project undertaken for Charlie Banana in collaboration with a team of skilled photographers to highlight their eco-conscious reusable diapers in the Japanese market
Client:
P&G
BRAND:
Project
In today’s environmentally conscious world, sustainable choices are becoming increasingly popular. Charlie Banana, a renowned eco-conscious reusable diaper company, has been at the forefront of promoting a greener lifestyle for families. As part of their efforts to expand their presence in the Japanese market, Charlie Banana embarked on an exciting photography project to showcase their diverse product range. Over the course of one month, our team captured the essence of childhood and the versatility of Charlie Banana’s diapers by photographing 16 adorable babies. From swimwear diapers to cloth diapers and toilet training diapers, every aspect of the brand’s offerings was showcased in this remarkable visual journey.
Diverse Models, Endless Smiles:
To capture the true essence of childhood, the photography project involved a wide range of models. From newborns to four-year-olds, each child brought their unique personality and charm to the shoot. The diverse range of models not only showcased the brand’s universal appeal but also emphasized the versatility of Charlie Banana’s diapers throughout a child’s growth stages.
Exploring Enchanting Locations
To create an engaging narrative and showcase the diapers in various settings, our team scouted and selected a range of enchanting locations. Gardens, beaches, bedrooms, living rooms, and even home swimming pools served as picturesque backdrops for the shoots. By selecting these diverse settings, the photographs portrayed the diapers’ adaptability to different environments while capturing the beauty of everyday moments.
Celebrating Joy and Innocence
At the heart of this photography project was the celebration of joy and innocence. Every image captured the sheer happiness radiating from the little ones as they enjoyed their everyday activities. From splashing in the water to playing in the sand or exploring the comfort of their homes, each photograph embodied the essence of childhood and the carefree spirit that Charlie Banana aims to preserve.