Creating a commercial for a major brand like Pampers is an exciting, challenging, and often lengthy process. Our project for Pampers Overnight Pants spanned nearly six months and involved a combination of creativity, collaboration, and problem-solving. From initial brainstorming to the final product, here’s a behind-the-scenes look at how it all came together.

We kicked off the project with one essential goal: to communicate that a happy baby leads to a happy family with Pampers Overnight Pants. To achieve this, our team generated multiple ideas, each visualising this concept in different ways. Through discussions and feedback, we narrowed down the ideas until we landed on the perfect one

Developing the Concept and Animation

Once we had our concept locked down, we started the development phase. This included creating sample animatics.

Our goal was to find the right balance between fun, engaging visuals, and highlighting the Overnight Pants in a clear and impactful way. We wanted this animation to be both informative and visually appealing. After several iterations, we found a method that made the absorbency process come alive in a way that was easy to understand while still maintaining a playful feel.

Bringing It All Together

After months of developing the storyline, testing animatics, and finalizing the design, we brought everything together into the final product. The entire process was a collaboration with Pampers, with feedback loops and refinements at every stage to make sure the commercial was just right.

The final result is a commercial that not only showcases the effectiveness of Pampers Overnight Pants but does so in a fun, engaging way that resonates with parents and children alike. Looking back, it was a long but incredibly rewarding journey, one that demonstrates how much goes into creating even a simple, 15-second commercial.