Pampers- Wondersuit Slim
エマちゃんのおでかけ編
In today’s world, moms are always on the lookout for products that will make their lives easier, and the new Pampers Wondersuit Slim is no exception. In this testimonial video, we follow Emma and her mother through a typical day, showing just how easy and comfortable it is to use the Wondersuit Slim.
The Brief
Recently, we had the opportunity to produce a testimonial video for P&G, Pampers Wondersuit Slim. The brief was to create an authentic and relatable video, showcasing the thoughts and experiences of a real mother about the product. Our goal was to provide the audience with a comprehensive view of the product’s features and benefits, making the video both informative and engaging.
The Concept
The video follows Emma, a young mother, on her typical day, getting ready, going to play in the park, and returning home. As she goes about her day, we see how the diaper lasts throughout the day, keeping Emma comfortable and confident.
The Approach
This approach allowed us to showcase the real and relatable experiences of a mother and her baby, making the video more engaging and relevant to our target audience. By shooting the video like a documentary, we were able to capture Emma’s natural reactions and emotions, as well as the moments of bonding and love between her and her family. This approach also helped to create a more intimate and personalized feel, making the product more appealing to potential customers.
The Outcome
By working closely with Emma and her family, we were able to create a video that accurately reflects their thoughts and experiences with the Pampers Wondersuit Slim. The final result is a testimony to the product’s performance and quality, and we are confident that it will be well-received by the target audience.
Overall, we are proud of the testimonial video we produced for P&G, Pampers Wondersuit Slim, and believe that it will be a valuable asset in promoting the product to new and expectant parents.
